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New Cookbook Release
Read a review HERE
New Asian Cuisine
Leigh Cort Publicity
904-806-3613
leighc@aug.com
Representing:Int’l Food, Wine & Travel Writers
Contact: PattyAnis
877-439-8929
admin@ifwtwa.org
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New Asian Cuisine: Fabulous Recipes from GLOBAL Celebrity Chefs
...1stCookbook published by Int’l. Food, Wine & Travel Writers Assn.New York, NY (MAR 2006) TheInternational Food, Wine & Travel Writers Association and SavoryProductions are proud to announce the publication of New AsianCuisine; Fabulous Recipes from Celebrity Chefs, edited byIFW&TWA V.P. Andrea Rademan and produced by Wendy Chan andGrace Niwa, with commentaries by award-winning writer, JoyceJue.
Take a virtual globe-spanningtrip to the world’s finest restaurants! American food enthusiasts willrecognize names such as Nobu Matsuhisa, Ming Tsai, Martin Yan andWolfgang Puck but unless they have traveled the world, they may notknow Sanjeev Kapoor , the Indian TV counterpart to Emeril Lagasseor Hsiu-Pao Tseng (Taiwan), Carol Selva Rajah (Sydney),Paul Rankin (Ireland), Pauline Loh (Singapore), Wai-KeungKwong (Hong Kong), An Jung-Hyun (Korea), Didier Corlou(Vietnam), Mari Fujii (Japan), Susur Lee (Canada) andmembers of the Asian Chefs Association.
Now it’s possible to “visit” all thecountries represented by these renowned chefs and taste theirextraordinary culinary creations. Recipes are adapted for the home cook;chapters include small plates and salads, soups, fish & seafood, meat &poultry, rice & noodles, vegetables, desserts and Asian cocktails. Mostof the recipes submitted by the chefs also have a connection between thepast and the present. “Everything I cook is based on what I rememberfrom my childhood,” according to Chef Susanna Foo.
Among the recipes are dishes suitable for an Asian gourmet feast:
Ming Tsai’s Spicy Shrimp and Snap Pea Fried Brown Rice with Mango Yogurt
Pichet Ong’s Persimmon and Olive Oil Cake
Shin Tsujimura’s Organic Shetland Cod Liver Ponzu
Martin Yan’s Drunken Fish Soup
Recipes that follow the Asian food pyramid guidelines in the book are labeled with the pyramid logo. To help readers shop for ingredients, Savory Productions has posted a complete directory of Asian grocery stores and online stores around the US as well as a directory of all participating chef&'s restaurants on www.newasiancuisine.com.
"An important book on a fascinating subject" said Anthony Bourdain, bestselling author and chef.
"Traveling and eating through Asia has been my greatest joy--and anyone who can do the same should. Reading this book first would be a great idea".
New Asian Cuisine is the first book published by International Food, Wine & Travel Writers Association, a non-profit organization of food, wine and travel writers, established in 1956, edited by Culinary Division Director, Andrea Rademan.
New Asian Cuisine is now available for $14.95. Call 1-800-431-1579 or go to www.newasiancuisine.com.
For more information, contact info@savoryproductions.com.
About the International Food, Wine & Travel Writers Association
In 1956, a group of professional food, wine and travel writers founded The International Food Wine and Travel Writers Association (IFWTWA) in Paris to critique restaurants, wines and hotels in France. The IFWTWA's headquarters was moved to the United States in 1981 and by 1991 had grown to include writers, authors, photographers and broadcasters (domestic and international). Members cover a broad spectrum of travel attractions, as well as food and wine-related themes.
About Savory Productions, Inc
Based in New York, Savory Productions, Inc. is a multi-disciplinary production company, established in 2005 by Wendy Chan and Grace E. Niwa in the areas of food, beverage and travel. The company is focused on strategic marketing campaigns for brands tied to both image building and sales goals, high profile events and launches, publicity programs, innovative and quality content productions, including book-publishing projects, websites, events, culinary tours, and audio/visual programs for television as well as other broadcast channels.
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