2019 California, USA
Tri-Valley Region Fam Tour
May 4-6, 2019

Host: Visit Tri-Valley 

Imagine yourself atop Mt. Diablo, where you will see that the Tri-Valley is made up of three valleys that come together to create this name. These featured cities, Pleasanton, Livermore, Dublin, and the town of Danville, are home to award-winning wineries, delightfully-diverse restaurants, brewpubs, charming downtowns, and unspoiled hiking trails. Just 35 miles east of San Francisco. Get ready to bask in the gorgeous sunshine, idyllic countryside, and clean city charm.

Group enjoying dinner with wine outdoors in vineyard

Tentative Itinerary

The “Must Do's’”

  • Authentic Dim Sum brunch at one of their authentic Chinese dumpling restaurants

  • Wine tasting and possible classes/tours in the Livermore Valley, California’s original wine country and home to the California Chardonnay, Cabernet Sauvignon, and Petite Syrah

  • Dinner at Range Life their newest Michelin-mentioned restaurant for an exceptional culinary experience

  • A performance at the Bankhead Theater on Sunday at 5:00 pm with dinner on the Tri-Valley Beer Trail after

Optional “Would be fun”

  • Historical tour of Eugene O’Neill’s home in the hills of Danville. O’Neill was America’s first Nobel-winning playwright who wrote many of his most famous plays (and performed them in his barn) right there in the hills of Danville (just named California’s safest city).

  • Blackhawk Museum: a Smithsonian-affiliated museum with a world-class auto museum that will impress even those not into cars. It’s stunning! The museum also features the story of how the west began, starting with the native Americans all the way through to the Donner Party. Compelling display of how we got to where we are today. The museum’s Into China exhibit is set to open with the Forbidden City and may also be ready by the time you arrive.

  • A drive up to the summit of Mt. Diablo where you get a 360º view of the SF skyline, the Sierra’s, and if it’s a clear day, Half Dome in Yosemite. Warning: this is a windy road and not an advisable excursion for those prone to motion sickness.

  • An electric bike tour through the wine country and first brewery to open out here since Prohibition (we used to grow hops all over the place, back in the day)

  • A visit to the San Francisco Premium Outlets, the largest outlet mall in California with great deals of Prada, Gucci, Versace and more (also regular high-end stores with great prices)

  • Strolling through adorable downtowns with outstanding Farmers’ Markets, rich history, and great farm to table lunch options.

  • Beer and food pairing at BottleTaps. For those who think it’s all about the wine, they will be pleasantly surprised with how Chef Patrick creates the perfect pairings with local craft beers.

Wine Trolley on road through vineyards in Tri-Valley on beautiful sunny California day
Images courtesy of Visit Tri-Valley

Trip Details

  1. Open to Journalists with a strong USA readership. International coverage is not a priority for this CVB.

  2. Travel cost reimbursement up to $500. Flights will be taken care of by the host. For those coming by car, gas receipts may be submitted to the hosts.

  3. Up to 8 journalists will be chosen by the host after initial vetting* by IFWTWA. 

  4. Fam tour starts early morning on Saturday, May 4, 2019, ends late Sunday night, May 5, 2019. Accommodations provided May 3 - 5, 2019. 

  5. You are required to do social media pre and during the trip, and are required to produce at least one article within six (6) months.

  6. If you are selected for this media trip, your cost will be $125. This money goes directly to support the income goals of this organization. No money goes to the host or IFWTWA coordinators. Activity and restaurant tips are generally paid for by the host, however, you may want to bring additional money to tip other entities such as the hotel maid service.

  7. Deadline to apply is March 4, 2019. Participants will be notified by March 30th.
*IFWTWA vets all applications prior to submittal to the Host. Vetting includes verification of member's association status and member profile. Dues must be current at the time of application and during the time the media trip will take place. Your profile must be complete including item #6 or filling in the 8 article links on the profile. Your choice, but at least one must be completed. 


  • Announcement sent to Regular Members no later than February 15th
  • Applications due back to IFWTWA on, or before March 4th
  • Media Trips Committee reviews and vets application
  • Approved applications sent to host by March 15th
  • Host send Media Trips Committee approved list no later than March 29th
  • All participants notified of status by March 30th
  • All communications handed over to the Host and trip's group leader on April 4th

Application for Tri-Valley Media Trip is now closed.