La Fonda on the Plaza dining room with brass chandelier

2019 Conference Booklet

Monday, November 11

3:00 to 6:00 p.m. IFWTWA Registration Table
Late registration will take place Tuesday morning, November 12

6:00 to 8:00 p.m. Welcoming Reception in La Fonda. Gruet Winery will be present and be pouring their wine. Docents will provide tours of the historic La Fonda on the Plaza. 

  • Welcome from Joanne Hudson, Public Relations Manager, Tourism Santa Fe
  • Welcome from Vickie Rojas, Convention Services Manager of La Fonda
  • Welcome from Linda Kissam, IFWTWA President
  • Sponsor presentation during reception

Tuesday, November 12

7:00 to 8:15 a.m. Breakfast on your own

8:30 am to 9:00 a.m. Welcome Address in Stihi Room by Linda Milks, 1st Vice President & IFWTWA Conference Chair

  • Recognition of Conference Planning Committee
  • Annual General Meeting by Linda Kissam, IFWTWA President

9:00 to 9:45 a.m. Workshop A: Wine Cuisine Travel Journalism  Don’t sit and wait for the next press trip invitation! Create your custom press trip to anywhere you desire. Building a custom itinerary with the assistance of wine and tourism boards can help you expand your coverage many times over. Christopher will share his experiences, photographs, and wine insights as well as his approach to planning a great trip, including international travel.  Presentation by Christopher John Davies. 

9:00 to 9:45 a.m. Workshop B: Deciphering and Maximizing the World of Social Media – Introduction to the latest fundamentals and algorithms for popular platforms like Instagram and Pinterest. Learn about content creation, social media management tools as well as the difference between writing and photographing for social media, blogs, and magazines. Learn the "Do's and Don'ts" of hashtags, how to easily create your own content calendars and utilize scheduling tools for all your social media updates so you can focus your time on what you really love: food, wine, and travel writing. – Presentation by Mary Farah and Chris Cutler

9:45 to 10:00 a.m. Break

10:00 to 11:00 a.m. Keynote Address: How to Find Unique Story Angles and Photos with speakers, Judith Fein and Paul Ross. In a very difficult and competitive environment, how do you sell stories and photos? There is a way to break through the seemingly impenetrable wall of non-response and no, thank you. The secret is: pitch unique stories that no one can write but you. How do you go about finding those angles, and employing skills and interests you may already have? How do you develop a narrative voice that engages readers? This exciting keynote will tell you how.

Judith Fein’s inspirational, enlightening, soon-to-be-released book is a case in point. In HOW TO COMMUNICATE WITH THE DEAD and How Cultures Do It Around The World, Judith takes you along as you discover how she finds the story, tracks down an experience, and writes about it. And her award-winning photojournalist husband Paul Ross will give you insider tips on how to take unique, appealing photos.

When Judith and Paul speak there is always an interactive element that engages you in the subject. And afterwards there will be a personalized book signing in plenty of time for holiday gifts.

Judith Fein is an award-winning travel journalist who has contributed to more than 100 publications and is a Tedx speaker. Paul has won the Travel Classics award for best article written by a travel journalist and will be displaying his photos during Judith’s presentation.


11:00 a.m. to 12:15 p.m. Chef’s Culinary Panel: The Cuisine of New Mexico: Lots More on the Plate than Green Chiles. Our distinguished guests include:

  • Katharine Kagel, Executive Chef / Proprietress -- Café Pasqual's
  • Sllin Cruz, Executive Chef -- Geronimo Restaurant
  • Nina Yozell-Epstein, Founder --  Squash Blossom Local Food Inc. 
  • Nancy Ranney, Manager -- Ranney Ranch
Panel Moderator: IFWTWA Culinary Advisor and 2nd Vice President: 
  • Andrew Harris, Executive Producer & Co-Host -- "The So Cal Restaurant Show"

12:30 to 1:30 p.m. Lunch Buffet at La Fonda Mezzanine

2:00 p.m. Group A, then Group B Sign Up for Georgia O’Keeffe Museum. We will attend the museum in two groups. The alternate group has time to explore Santa Fe Plaza, the heart of downtown with Native American art vendor programs located under the portal of the Palace of the Governors Museum.

3:30 p.m. Free time to explore Canyon Road with 80 art galleries and shops along a half mile.

Dinner is on your own this evening. The Santa Fe Value Card will be available in your tote bags from Santa Fe Tourism

Southwest adobe pueblo style hotel in Santa Fe, New Mexico

Wednesday, November 13

7:00 to 8:15 a.m. Breakfast on your own

8:15 to 9:15 a.m. Workshop C: Making and Editing Outstanding Videos: Demystifying Video Storytelling - Shortcuts for Travel Writers.  We've all heard that video is king for PR, destinations, for social media, and blogs. You don't have to aspire to being a YouTube star to make it work. While video storytelling can be intimidating, there are shortcuts and tools in abundance. Elaine has been producing videos over the past five years and sprinkles them throughout her various channels from YouTube and beyond. Always looking for shortcuts and speed, she's learned to document trips and experiences and then push them into the ether. She'll talk about App options, how to keep equipment costs and travel weight down, how to edit in your phone, and the importance of native uploads. – Presentation by Elaine Masters

8:15 to 9:15 a.m. Workshop D: Pitch Perfection: Pitching Brands, Magazines, DMOs, and More  Learn the fine art of crafting the perfect pitch. Discover the best ways to target your pitches for magazines, websites, brands, DMOs, and more. Finesse your pitches to perfection in this nitty gritty, how-to workshop with plenty of successful examples...and a few not-to-do tips. – Presentation by Susan Lanier-Graham


9:15 to 9:30 a.m. Break

9:30 to 10:30 a.m. Workshop E: Tips and Tactics for Amazing Food and Wine Photography – Are your photos as delicious as the wine and food you’re sampling? We’ll serve up savory suggestions to make those photos pop as well as tools and techniques for maximizing the potential of your Android phone camera. – Presentation by David Nershi

9:30 to 10:30 a.m. Workshop F: Find the Magic Within and Explore the Creative Possibilities of your iPhone. Discover how iPhone Photography goes beyond just taking a picture by transforming images into spectacular works of art – Presentation by Noreen O’Brien of the Santa Fe Workshops

10:30 a.m. to 12:30 p.m. Tourism Marketplace – Required Attendance for all IFWTWA Member Attendees

Destination marketing organizations and hospitality/tourism providers meet with food, wine, and travel media in one-on-one sessions.

12:30 to 2:00 p.m. Walk to Lunch at Convention Center (Those who signed up for transportation needs will receive transportation) for “Taste of Santa Fe” event with local chefs; local wines; local beers; local chocolatier, Kakawa Chocolate House; Colin Keegan of Santa Fe Spirits.

2:00 to 5:00 p.m. Transportation to Meow Wolf Art Complex with permanent installation House of Eternal Return, or Museum Hill (The Museum of Indian Arts and Culture, The Wheelwright Museum of American Indian, The Museum of Spanish Colonial Arts, and The Museum of International Folk Art). Attendees Travel to where they signed up for at registration. Transportation to both venues.

6:00 pm Cooking Demonstration and Dinner at Santa Fe School of Cooking

Thursday, November 14

Breakfast On Your Own

Hotel Check Out

Santa Fe Luminaries


Santa Fe Tourism Logo

La Fonda on the Plaza Logo

Whidbey Camano Islands Logo  

New Mexico Wine Logo 

Discover Flagstaff Logo 


Visit Omaha Logo

Santa Fe Photographic Workshops Logo

 Travel Costa Mesa Logo


Big Blend Logo

Hertz Logo

Medjet Logo