Experience the Enchanted Southwest 

Wall of Colorful Embroidered Cowboy Boots in Santa Fe, New Mexico, USA

WELCOME to Santa Fe The City Different 

Santa Fe The City Different and the jewel of the American Southwest, embodies a rich history, melding Hispanic, Anglo and Native American cultures whose influences are apparent in everything from the architecture, the food, the art and on. Founded by Spanish settlers in 1610, the winding streets, adobe architecture and traditional Spanish and Native American artwork at every turn surround the visitor with Santa Fe’s heritage.


Santa Fe has long been a center for arts and culture; Santa Fe ranks as the country's third largest art market. You'll find more than 250 art galleries as well as more than 300 restaurants, 70 jewelry stores, 13 museums and a world-renowned outdoor opera.

Santa Fe, set against a backdrop of the Sangre de Cristo Mountains at 7,000 feet, is a stunning and unforgettable traveler’s delight.

Come join us for a one-of-a kind conference this November.

November 9-11, 2019 
Pre-Conference Press Trip
Albuquerque Soars

ALBUQUERQUE - Tourists ride hot air balloons during a mass ascension at the International Balloon Festival in Albuquerque, New Mexico

Experience Albuquerque, one of AFAR, The Experiential Travel Magazine's Top Places to Go in 2019. The largest city in New Mexico is also the oldest wine-growing region in the county. Enjoy two nights’ accommodations at a uniquely Albuquerque property (such as Hotel Chaco or Hotel Andaluz), soar high above the city in the hot air ballooning capital of the world, and learn more about the new wine & spirits bar opening at Hotel Chaco this summer/fall. We'll also visit Spanish-inspired Casa Rondeña Winery on two-wheels* via a Winery Bike Tour with Routes Bicycle Tours & Rentals, and savor the vibrant flavors of the area, including an immersive dining experience offered by StoryLab Interactive.

*alternate transportation or activity will be available

Please register for the Conference before you apply 
Application Period Opens July 1, 2019

November 11-13, 2019
Santa Fe, New Mexico

La Fonda Hotel San Francisco Exterior image with purple & pink sunset

Conference Schedule / Itinerary Details coming July 1st

Monday, November 11: 

Arrival at La Fonda On the Plaza Hotel, Santa Fe

Evening Welcome Reception
Reception at our host hotel, La Fonda on the PlazaTM, including docent-led tours of this historic hotel

New Mexico Wine - Viva Vino "long live wine" will be hosting, pouring & describing New Mexico wines. 

"New Mexico Wine & Grape Growers Association is a 501c6 non-profit organization that was created in 1991 as the trade association for the winery and vineyards of New Mexico. For 28 years, our staff and members have worked together to build a robust industry of family-owned wineries throughout the state. In 2016, we launched our new VivaVino marketing campaign and shortened our name to New Mexico Wine.

At New Mexico Wine, we are dedicated to three primary programmatic areas. Our mission is to Promote, Protect and Educate."

Tuesday, November 12: 

 Available at hotel or on your own

Welcome Addresses

Workshop A or B:

  • Workshop A
    "Take & Edit Fabulous Photos and iPhone Tricks and Apps" presented by Santa Fe Workshops

Santa Fe Photographic Workshops Logo

  • Established in 1990, Santa Fe Photographic Workshops offers state-of-the-art photographic education that supports participants of all levels. We share our passion for photography, offering world-renowned instructors, cutting-edge technology, and dedicated staff.
  • Workshop B
    "Wine Cuisine Travel Journalism" presented by Christopher John Davies
    Don’t sit and wait for the next press trip invitation! Create your custom press trip to anywhere you desire. Group press trips may come and go, but building a custom itinerary with the assistance of wine and tourism boards can help you expand your coverage many times over. Christopher will share his experiences, photographs, and wine insights.

Christopher J Davies ImageAmerican Photojournalist Christopher John Davies, IFWTWA Member since 2009, has been touring domestic and international wine regions since 1999.

Davies and his wife Darcy have carved a niche in focusing on making the world’s wine countries their “beat.” They travel the globe creating original editorial, professional photographs and videos for their publication, Wine Country International magazine

Mr. Davies is an American Photojournalist, Entrepreneur, Editor, and Publisher of Wine Country International Magazine. He is CEO and Co-founder of Wine Country Network, Inc (2002 to present), a multi-platform media and event company, focused on the world of wine, spirits, cuisine, and travel.

Culinary Panel moderated by Andrew Harris
"The Cuisine of New Mexico ~ Lots more than Green Chiles"

Handsome radio show host in front of microphoneTen year IFWTWA member and 2nd Vice President, Andrew Harris graces us again this year as Culinary Panel moderator. Andrew Harris, the show runner, executive producer and co-host for “The SoCal Restaurant Show” heard on Saturday mornings in Southern California, is a veteran specialty radio show producer.

Harris is an accredited food, wine & travel journalist. Before rejoining the 50,000 watt AM 830 KLAA in late 2012 he produced (starting in 1998) popular, and long running, food radio shows previously heard on KFI-AM 640, TalkRadio 790 KABC, and KFWB News 980. Andrew Harris is a recognized authority on the dining scene in Southern California.

Lunch Buffet at La Fonda Mezzanine

UNITED STATES OF AMERICA - CIRCA 2013: A stamp printed in USA dedicated to modern art in america shows Black Mesa Landscape, New Mexico by Georgia O'Keeffe, circa 2013 - Image

Afternoon Activities:
Conference attendees will be split in two groups and alternate experiencing both a guided walking tour and the O’Keeffe Museum.

  • Walking Tour of Santa Fe’s Historic Plaza area will be with a knowledgeable guide where the group will tour Santa Fe’s historic Plaza area, telling the stories of the city along the way. Points of interest on the tour will include the Palace of the Governors, Cathedral Basilica of St. Francis of Assisi, and the 100-year old Pueblo Revival style New Mexico Museum of Art.

  • Georgia O’Keeffe Museum tour will be docent guided through the single largest repository of O’Keeffe’s work in the world, made up of 3,000 works, including 140 oil paintings, nearly 700 drawings, and hundreds of additional works dating from 1901 to 1984. This museum was the first major museum devoted solely to a female artist.

Afternoon Free Time
Explore Canyon Road with 80 art galleries and shops along a half mile

Consider a self-guided walking tour ~ Map & attractions guide ideas >>

Dinner on Your Own
Santa Fe Value Card available in each tote bag compliments of Santa Fe Tourism

Loretto Line Tours of Santa Fe

Wednesday, November 13:

Available at hotel or on your own

Tourism Panel
A panel of exhibitors discuss trends in vetting and engaging with media and influencers

Workshops C or D:

  • Workshop C
    "Targeting Your Pitch" presented by Lian Dolan
    What makes a great pitch? Is it a unique angle? The right tone? A personal touch? Yes to all three! Then, throw in doing the homework so that you create a pitch that fills just the right need for the magazine, website, podcast or whatever your target may be. Pitching is an art form, but it can be learned. 

Beautiful blonde woman with short bob hairstyle  Lian Dolan is a writer and producer and has been on both sides of "the pitch." As a writer, she sold regular columns and articles to O, The Oprah Magazine, Working Mother Magazine and Pasadena Magazine. We are so pleased Lian joined IFWTWA in 2019. 


Lian created and sold a TV pilot to Nickelodeon based on her podcast about working motherhood called The Chaos Chronicles. She is the author of two collections of essays and several novels, including The Sweeney Sisters, a book she sold on pitch to Harper Collins that will be published in Spring 2020.

As the creator and host of the long-running podcast Satellite Sisters, she's been on the receiving end of a zillion pitches, most of them awful but some of them brilliant. She is happy to share her insights on crafting pitches that get bought across a variety of platforms.

  • Workshop D
    Social Media Trends presented by Mary Farah
    Details to be announced

Young woman with long red hair sniffing a glass of wineMary is a Los Angeles native who has been writing on her popular travel and lifestyle blog, Along Comes Mary, since 2012. In addition to Along Comes Mary, she also contributes to a variety of online magazines including Locale and FWT. Mary loves to highlight all a destination has to offer, while also offering resources for where to find the best gluten-free dining.

IFWTWA is grateful to Mary for her many contributions and volunteerism, most notably serving on our Board of Directors as Secretary and as Social Media Manager & Committee Chair (2017-2018).

Tourism Marketplace
One-on-one “speed-dating” meetings between media professionals and tourism marketplace exhibitors

Luncheon at the Santa Fe Community Convention Center
“A Taste of Santa Fe”

Santa Fe chefs show off their signature dishes and most popular restaurant items in tasting menu portions. Also included will be local wines, local beers, local spirits, and a chocolatier.

Traditional New Mexican Red Chile Enchilada with Fried Egg

Museum Tours
Participants choose from one of two museum choices:

  • Meow Wolf House of Eternal Return - Created by the Meow Wolf art collective, the House Of Eternal Return is an astonishing new art experience featuring a multidimensional mystery house with secret passages, portals to magical worlds, and surreal maximalist art installations designed to transport visitors of all ages into fantastic realms of story and modern art exploration. Each visitor is invited to choose their own path through the 20,000 square foot exhibition of unexpected environments.
  • Museum Hill, Docent Tour of Museum of International Folk Art and Museum of Indian Arts and Culture – Head to the hub of Santa Fe’s cultural institutions on Museum Hill to explore the four museums and botanical garden perched high in the foothills east of historic downtown. Guided tour will be available at the two major museums located on the hill.

Dinner and New Mexican cooking demonstration at the Santa Fe School of Cooking
Learn to master the bold flavors of New Mexico and intricacies of using ingredients like local green and red chile at the Southwest’s original recreational culinary institution. The evening will include a presentation from one of Santa Fe’s best chefs offering a mix of local history, culture and culinary knowledge.

Chef with flaming pan during a cooking demonstration

November 14:

Available at hotel or on your own

Hotel Checkout


June 1 - July 14th

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November 14-17, 2019
Post-Conference Press Trip in Santa Fe 
Native Flavors of Santa Fe

Bunches of dried red chilies strung in front of a produce market in New Mexico

Spend a few additional days in Santa Fe savoring the Native American culture and indigenous flavors of the city and surrounding Pueblo region. Participants will enjoy a day trip to the Poeh Cultural Center on the Pueblo of Pojoaque and a hike among the 1,000 year old cliff dwellings at Bandelier National Monument.

Meet local farmers at the Santa Fe Farmers Market and learn about specialty products like fresh roasted green chile, chicos and blue corn masa that are commonly sold year-round. Take a Native American cooking class at the Santa Fe School of Cooking for insight on contemporary Native Cuisine and taste your way through the city on a Santa Fe Margarita Trail crawl.

3-nite stay - Hotel to be announced  

Please register for the Conference before you apply 
Application Period Opens July 1, 2019

November 14-16, 2019
Post-Conference Press Trip to Taos
De La Tierra / Of the Earth

Ancient City of Taos, New Mexico USA. - Image


“De la Tierra” means “of the Earth,” an adage that very accurately describes Taos’ view on just about everything. This two-day journey to Taos, the “soul of the Southwest,” will offer visitors the opportunity to explore workshops, behind-the-scenes tours and tastings of some of Taos’ trendiest new offerings, while also exploring the deep roots of its culture and people.

Day 1:
Fiesta de la Tierra (Feast of the Earth)

Day 2:
La sal de la Tierra
(Salt of the Earth)

Accommodations to be announced. 

Please register for the Conference before you apply 
Application Period Opens July 1, 2019

November 14-15, 2019
Post-Conference Press Trip
Ghost Ranch

Desert vista panorama of Ghost Ranch New Mexico desert

Explore fabulous and historic Ghost Ranch, home to Georgia O’Keeffe. But before she was there, dinosaurs once walked the soggy wetlands that became the arid high desert of Ghost Ranch. Millions of years later Navajos and various other tribes roamed the valley. The Spaniards settled here and then came the cattle rustlers and the wranglers. Famous guests have included Charles Lindbergh, Ansel Adams and John Wayne.

For more than fifty-five years Ghost Ranch has been a national education and retreat center. Over 200 classes are offered each year in subjects ranging from Memoir Writing, Adobe Building and Paleontology to Plein Air Painting and Yoga.

Please register for the Conference before you apply
Application Period Opens July 1, 2019

Ghost Ranch Logo - Bull head type brand

We look forward to meeting you in Santa Fe.