IFWTWA Conference Media Trip

Green Bay, Wisconsin

October 22-24, 2026

Join Discover Green Bay to experience Wisconsin’s Green and Gold destinations during one of the most beautiful times of the year. Vibrant fall color set the stage for an unforgettable getaway that pairs iconic attractions like Lambeau Field and the Packers Hall of Fame with scenic hikes, the acclaimed The Journey to End Cancer: From Cause to Cure exhibit at the Mulva Cultural Center, the NEW Zoo Adventure Park’s Canopy Tour, and exceptional local dining.

Your home base will be the beautifully restored Hotel Northland, an Autograph Collection hotel, where historic charm meets modern luxury in the heart of downtown Green Bay.

What Discover Green Bay Seeks from Media Participants

  • This three-day, two-night trip is for five writers
  • Writers will complete one to two articles and/or videos (depending on individual writers chosen and media outlets)
  • Writers will provide social media posts either during or following the trip
people walking through the fall color canopy Discover Green Bay Wisconsin

Itinerary:

Thursday, October 22

Writers will depart Potawatomi Casino Resort and head to Green Bay. 

Start exploring Green Bay and stay overnight at Hotel Northland.

Friday, October 23

  • Writers will tour Lambeau Field and the Packers Hall of Fame.
  • Writers will stop by the Mulva Cultural Center for “The Journey to End Cancer: From Cause to Cure” exhibit.
  • Green Bay will be experiencing brilliant fall colors, so it will be the perfect time to do the canopy tour at the NEW Zoo Adventure Park. 
  • Writers will enjoy great dining in Green Bay. 
  • Hotel Northland is right downtown next to Lambeau Field.

Saturday, October 24

Depart from Austin Straubel International Airport (GRB) for your return home