IFWTWA Conference Media Trip

Visit Milwaukee is the city’s official destination marketing organization, dedicated to sharing the energy, creativity, and welcoming spirit that define Milwaukee. Set on the shores of Lake Michigan, Milwaukee blends historic charm with bold innovation. Striking architecture rises alongside revitalized neighborhoods, award-winning restaurants, and a thriving arts and culture scene. In its Flavor Era, Milwaukee’s culinary talent takes center stage, with celebrated chefs, iconic supper clubs, and a brewery legacy that continues to evolve. From lakefront festivals and professional sports to immersive museums and live music, the city delivers experiences that feel both authentic and unexpected. Walkable districts, scenic riverways, and a strong sense of community invite visitors to connect in meaningful ways. Visit Milwaukee proudly showcases a city that is rooted in tradition, rich in flavor, and ready to welcome the world.

In this one-day post-conference tour, you will have a chance to step into Milwaukee’s legendary brewing past on The Brew City Tour. 

Explore the grandeur of the Pabst Mansion, uncover stories of brewing pioneers at Forest Home Cemetery, and explore additional historic stops that bring Brew City’s rich beer heritage to life. 

Please Note: This is similar to the all-day tour offered on Wednesday, so you can enjoy another tour on Wednesday if you opt to stay and enjoy this post-conference FAM.